Adobe Systems Incorporated has recently announced new features to the Adobe Online Marketing Suite, powered by Omniture. As noted in this Business Wire press release, the new features include advanced bid strategies for Facebook ads, image ad support for the Google Content Network. According to the company, the new features help to more easily create and deliver ads, real-time personalization of content for native Blackberry and Android mobile apps, as well as reporting and dashboard enhancements.
"'Our focus remains on meeting customer needs and driving innovation into the Adobe Online Marketing Suite,' said Josh James, senior vice president and general manager, Omniture Business Unit, Adobe Systems Incorporated. 'The suite, now bolstered by the resources available through Adobe, continues to resonate with existing and new customers. It is becoming the exception for online marketers to utilize Omniture technology for just online analytics. Our customers are becoming increasingly sophisticated marketers and many of them are adopting multiple solutions within the Online Marketing Suite that help them unlock the power of their data to drive conversion and optimize ad spend.'"