Marketo has announced the launch of Chatter for Sales Insight on salesforce.com's ChatterExchange, According to this PR Web news release, the integration between Marketo Sales Insight and Salesforce Chatter increases sales effectiveness with real-time feeds so sales professionals can prioritize their best leads and opportunities and drive greater revenue through the revenue cycle.
"With Marketo Sales Insight, a native Force.com application, sales professionals can use Salesforce Chatter to follow all their sales leads and contacts. Marketo Sales Insight augments the Chatter feeds by adding status updates that summarize the interesting behaviors and online activity from leads, contacts, accounts, and opportunities. This information helps sales professionals know who to contact next and prioritize their time on the best leads and opportunities. Together, Marketo Sales Insight and Salesforce Chatter enable sales professionals to be better prepared at every stage of the revenue cycle to deliver the right response to the right sales leads at the right time to ensure the right revenue results."