TreeHouse Interactive has announced an advanced feature set for Marketing View, its demand generation and marketing automation software. As reported by the company in this Business Wire release, the new Reveal Web Analytics functionality in the software delivers powerful Web tracking and targeting functionality to achieve greater insights into online prospect behavior, engage prospects faster and accelerate the sales pipeline.
"Although some existing solutions are able to track individual website visitor behavior, this capability is dependent on visitors having completed an online form in the past. While useful up to a point, the vast majority of website visitors go unidentified and company level behavioral data goes uncaptured in any meaningful way. Most marketers now believe that waiting to engage individual prospects and prospect companies until after a form is filled out is too late. Marketing View addresses this challenge with new Reveal Web Analytics functionality."