Some 165 jobs will be cut from the 345 workers on staff. The cuts affect the company's San Francisco, New York and Phoenix offices.
"At our current cash level, we have come to a critical point in the company's history where continued operations are contingent on an additional cash infusion and further managing down our cost structure, which includes work force reductions," says Netcentives CEO Eric Larsen.
Larsen says the restructuring is necessary to reduce debt and divest some assets.
The San Francisco-based online marketer is known for its personalized e-mail rewards and customer recognition services.
Reprinted from siliconvalley.internet.com.