Social media and news monitoring company, The Meltwater Group, has announced the acquisition of JitterJam, a provider of Social CRM software. According to the news release issued by The Meltwater Group both companies will provide marketing, communications and advertising professionals with the most comprehensive set of tools for tracking and engaging with customers on social channels. The company also said it purchased JitterJam for $6 million, and all of JitterJams employees will join Meltwater.
"Both companies have achieved market leadership by delivering distinct products and solutions around media monitoring and marketing. Meltwater has grown to a $100 million a year company by delivering engaging news and social media monitoring and search engine marketing solutions. The company has 55 offices around the world serving more than 18,000 customers. JitterJam combines email, social media and mobile engagement with an intelligent contact database to provide businesses with an integrated consumer engagement and marketing platform. The JitterJam platform is built for consumer-facing companies who are looking to generate ROI from social, mobile and email engagement and marketing. The JitterJam platform will be integrated over time with the Meltwater Buzz product, creating the most comprehensive and engaging Social CRM platform on the market today."