Through the acquisition of privately held NutshellMail, Constant Contact says the company now provides a tool for small organizations to monitor and engage with social networks right from their email inbox. According to the company's news release, NutshellMail is a free service that makes it easy to monitor, manage and interact with friends, fans and customers through social media. The service works by collecting and organizing the latest messages and activity from social networks.
"With NutshellMail, users can easily monitor and interact with social networks all in one place, including posting updates right from their email inbox. The free service helps busy professionals keep track of critical conversations about their company and the competition, and keeps them informed about what their customers are talking about -- all from the place where they spend most of their online time.
"Constant Contact plans to add more social media marketing tools in the coming months, all supported by its signature free personal coaching, training, and education services13, and award-winning technical support. Current social media marketing tools include: 'Join my mailing list' Facebook apps, Share bar for newsletter subscribers to share content across social media networks, Ability to tweet events, Ability to quickly create branded links to Facebook Pages, Twitter, and YouTube® right from the authoring environment."