As a recent study by Adobe made clear, companies continue to wrestle with determining the value of their social media activities. Even users of social media aren't always wildly enthusiastic about its benefits – especially in the workplace. Writing for sister site IT Business Edge, Michael Vizard highlights results of a Harris Interactive survey conducted on behalf of social networking software provider Moxie Software. The survey finds a lukewarm attitude toward social tools.
For example, fewer than 25 percent of respondents who do not use social media sites are interested in using a social media tool to locate information and better collaborate with their coworkers. Even among users of social media sites, fewer than 50 percent express interest in doing so.
View the entire slideshow Gauging the Acceptance of Social Networking in the Enterprise.