Yahoo and SAS Execs Announce Data Mining Company

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The startup, called nPario, aims to help clients identify and understand the commercial intent of consumers.

A group of former Yahoo and SAS executives has launched data mining startup nPario.

"The company essentially wants to help clients better understand and market consumer commercial intent through optimal data management and data mining products and services," writes TechCrunch's Robin Wauters.

"The company is led by former senior Yahoo executives Bassel Ojjeh (he left the Sunnyvale company in November 2009) and Krishna Uppala, and former SAS executive Basel Tutunji," Wauters writes. "According to a regulatory filing, the Palo Alto startup recently raised $300,000 in seed funding."

Click on the following to read the TechCrunch article: Former Yahoo Execs Launch nPario To Help Companies Understand Consumers

  This article was originally published on Thursday Mar 18th 2010
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