The old saying goes you can take a horse to water but you can't make it drink. The same can apply to the struggle that can ensue in selling a Business Intelligence Solution to the wider company audience. This Database Journal article offers advice on how to sell the business intelligence implementation to the wider company audience.
"Once this initial meeting has been concluded, ensure that any questions raised are answered quickly and completely - this ensures that the business leaders do not think that this is just another 'IT Project'. In my experience, communication is key to a successfully implemented Business Intelligence project. It enables the project to be kept at the forefront of the company agenda especially in the current economic climate where funds are at a premium. Ensure that once the go ahead for the project has been given that the requirements collection follows quickly and is comprehensive and personal."