Viralheat, a company that mines social networks says it plans to distribute some of its social media analytics data to users without charge. As mentioned in this report on Reuters, Viralheat helps companies gauge public sentiment about their business.
"Viralheat was launched in 2009 and is among a rapidly growing class of companies offering services designed to help companies track the public's opinions brands, products, services, support programs and other issues by mining the social Web.
"The company scours through sites such as Google Buzz, Facebook, Twitter and YouTube for all mentions of a particular customer. It then applies analytics tools to the data to identify the prevailing mood towards a particular topic and to identify individuals and trends that are shaping the conversation."