RidgeTek has announced its line of Customer Relationship Management (CRM) and Business Intelligence (BI) services and software for smaller companies. As noted in this PR.com release, Ridges CRM initiatives are centered on three major functions of CRM: Sales Force Automation, Marketing and Customer Support and Knowledge systems.
"'Companies typically do not really understand the key drivers of their own sales environment nor do they manage their sales and marketing processes so that they maximize revenue and profits,' says Rick Davey, CEO of Ridge. 'We now can bring the same level of analytics and process management to these businesses at a reasonable cost without sacrificing capabilities.'
"Ridges CRM initiatives are centered on three major functions of CRM: Sales Force Automation, Marketing and Customer Support and Knowledge systems. Using Ridge's consultative approach to understanding the companys needs, selection of the solution(s) and implementation helps the company to realize the benefits of a well-designed integrated CRM program. Ridge does not promote any one CRM solution, but using their extensive knowledge of CRM and CRM solutions in the marketplace can suggest and implement the most appropriate application for the situation."