Tips For Sending CRM-Focused Customer Email

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This practical tips checklist will help you focus on CRM in your email marketing campaigns.

There is no doubt that customer relationship management (CRM) and business intelligence (BI) is creeping into email marketing. This checklist on Fresh Business Thinking offers tips for ensuring CRM-focused email marketing.

"6.Personal details have a price: If you want consumers to divulge the personal information that you require for targeted email campaigns, you need to 'pay' for that by providing something that they perceive as valuable in return.

"7.Gather, store and analyse data: CRM is the essence of intelligent email marketing. It requires that as much information as possible about the consumer is gathered, stored, analysed and used to enhance messages."

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  This article was originally published on Monday Nov 1st 2010
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