The idea that business intelligence could become much more widespread at existing sites is often referred to as "BI for the masses." This report on Beye Network takes a closer look at the catch phrase: BI for the masses, and how it connects to more specific market trends.
"Business intelligence is decision support software; and in most companies, its use tends to be limited to a relatively small group of decision makers. This makes sense in a strongly hierarchical company, where the number of decision makers is relatively small. One popular idea about the future of BI software is that as the business intelligence market and products mature, companies will start rolling out the software to more and more employees. The idea is that if the software can bring benefits to the company when it is available to a few people, it will bring more advantages if lots of people have it. A key assumption is that there is a large group of decision makers in companies that have not yet been reached by business intelligence.
"The idea that business intelligence could become much more widespread at existing sites is often referred to as 'BI for the masses.' BI for the masses is an avenue of potential growth that is distinct from growth through finding new customer sites."