Torrent Introduces WebHouse For Processing, Analyzing Massive Volumes of Clickstream Data

by eCRMGuide.com Staff

The company says the CRM Solution integrates clickstream and transactional data to predict customer behavior and enhance customer profitability.

CAMBRIDGE, MA--Torrent Systems, Inc., a provider of enterprise Analytic Customer Relationship Management (CRM) solutions, today unveiled WebHouse for Orchestrate. The company says it is the first enterprise CRM solution that transforms and analyzes massive volumes of clickstream, demographic, and transactional data.

Companies such as United Airlines, ZDNet, and Fingerhut Companies already use Orchestrate, a component-based solution which Torrent says allows companies to build, deploy, and manage massive custom applications. They say WebHouse allows companies to create custom Web reporting and clickstream analysis applications that deliver unlimited scalability and real-time results.

According to Torrent, WebHouse shattered barriers for clickstream transformation and analysis by processing over 150 million clickstream records per hour and analyzing more than 1.7 billion clickstream records in eleven hours. They say it is scalable and will provide marketers with new insight into customer behavior and the ability to deliver real-time personalized content to each Web site visitor.

"Fingerhut is always looking for innovative technologies to keep us ahead of the CRM curve," said Randy Erdahl, Director of Business Intelligence at Fingerhut. "Torrent's Orchestrate helped Fingerhut solve its mail stream optimization speed and data volume challenges and enabled us to reduce advertising costs. Based on this success, Fingerhut is looking to Torrent's WebHouse to solve our clickstream analysis and offline and online data integration challenges."

"By allowing companies to move clickstream data into the center of the enterprise, WebHouse will revolutionize the way companies interact with their customers," said Tom Ebling, CEO of Torrent. "Torrent's high performance infrastructure will liberate data mining and business intelligence departments from the complications of cleansing, integrating, and analyzing volumes of valuable clickstream, transaction, and demographic data - allowing their business to personalize Web site content and offers for each individual customer in real-time to drive e-commerce profitability."

  This article was originally published on Monday Dec 18th 2000
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