Hyperion, IBM Partner To Provide E-Commerce Analysis

by eCRMGuide.com Staff

Hyperion says their eCRM analysis applications integrated with IBM's WebSphere Commerce Suite will address the need for improved online customer relationships.

SUNNYVALE, CA--Hyperion, a business analysis software developer, has announced a new agreement with IBM to integrate Hyperion's suite of eCRM analysis applications with the IBM WebSphere Commerce Suite. The company says the combination of IBM WebSphere Commerce Suite and Hyperion eCRM Analysis Suite will help companies around the world drive e-marketplace strategy to increase customer retention, loyalty, revenue and profits.

"The combination of WebSphere Commerce Suite with Hyperion's solution will provide comprehensive business analysis capabilities for the rapidly growing e-commerce market," said Sandy Carter, vice president, IBM E-Commerce Software Solutions. "As e-commerce technology adoption quickly increases, the need for e-commerce analysis becomes critical. We've chosen to team with Hyperion to enable companies to analyze their online and offline operations for insight into their customers' behavior -- leading to improved business growth and profitability."

Hyperion says their eCRM Analysis Suite already supports operational systems using IBM's DB2 Universal Database on Windows NT/2000, AIX and OS/390 as well as IBM Netfinity, RS/6000 and S/390. Under the terms of the agreement, Hyperion will now integrate Hyperion eCRM Analysis Suite, a comprehensive suite of eCRM analysis applications for maximizing the value of e-businesses, with IBM WebSphere Commerce Suite.

"This integrated solution is what our customers are demanding," said Steve Vandehey, managing director of marketing at Navigator Systems, an Internet Professional Services firm. "With this integration, we can accelerate deployment and help customers realize value sooner."

According to Hyperion, the integrated solution will deliver a panoramic view of Web site visitor and customer behavior, empowering businesses with valuable information about customer relationships to better understand their true value. Through the agreement, Hyperion will co-market the combined Hyperion and IBM solution, which is targeted for Fortune 2000 companies, online retailers and e-marketplaces.

"Analytics can deliver significant added value to any implementation of customer-facing applications," said Bob Moran, research vice president and managing director, Decision Support Research at Aberdeen Group. "This IBM and Hyperion relationship will enable the companies' joint customers to accelerate the process of understanding their own customers, and thereby shorten the payback period and maximize the return on their CRM investments."

Hyperion says their eCRM Analysis Suite will interface with IBM WebSphere Commerce Suite and other business critical systems throughout the enterprise. They say that by combining Hyperion's powerful business analysis solutions with operational systems, companies can gain the ability to analyze Web site traffic and online customer behavior and e-commerce results. They say companies will also gain the ability to reduce per-customer acquisition costs, understand customer segmentation, improve customer retention and increase revenue and profitability.

"Through the combination of IBM WebSphere Commerce Suite and Hyperion eCRM Analysis Suite, customers will be able to maximize the strategic value of their e-commerce sites to create a more profitable e-business," adds Daniel Druker, general manager of Hyperion's eCRM solutions. "This agreement furthers Hyperion's vision of providing companies with a 360-degree view of their customers, spanning online and brick-and-mortar marketing, sales and service initiatives, and enabling them to make improved business decisions to increase revenue, profitability, customer satisfaction and lifetime value."

Hyperion says the Web Site Analysis Suite is available today to IBM WebSphere Commerce Suite customers and that additional Hyperion eCRM analysis applications that will integrate with IBM WebSphere Commerce Sui

te are scheduled to be available in the first half of 2001.
  This article was originally published on Tuesday Jan 30th 2001
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