TeleTech says it has formed a strategic alliance with Lithium Technologies to develop a fully integrated solution for serving the social customer. According to the company in this news release on Market Watch, the new solution combines customer networks with traditional customer relationship management offerings to ensure a positive end-to-end customer experience.
"TeleTech will leverage social customer networks as a channel for enhanced customer service and marketing. The result will be the most integrated user experience available across customer contact channels, from the corporate website to the contact center. The combined solution will provide enterprises with new revenue generation, customer management, knowledge management and customer analytic opportunities."