Aspect says that, as a partner, Cambridge will integrate the full range of Aspect products, including the their Customer Relationship Portal, Customer E-Mail, eBusinessIP and Customer DataMart. They say that with these customer service and sales solutions, Cambridge's clients will deliver personal service across all channels of communication, transforming them into customer-centric businesses.
"Utilizing customer information to develop long-term relationships is a key differentiator for companies in the new economy," said Maryl Featherstone, national practice lead, eCRM, Cambridge Technology Partners. "By employing Aspect's proven CRM solutions, Cambridge will help companies manage consistent customer communications, enabling them to facilitate better service every time they connect with their customers, while allowing the customers to choose the communication means they prefer."
"Cambridge has the consulting and systems integration experience to define and implement improved customer loyalty strategies to aid in customer attraction, acquisition, enhancement and retention," said P.K. Karnik, Aspect's vice president of professional services. "By integrating the Aspect solution with its services, Cambridge is optimizing all relationships wherever customer-partner interaction occurs. The Aspect-Cambridge solution will help clients achieve superb levels of customer care."