Sakonent CRM 2.0 consultancy has announced that ZoomInfo's prospecting tool is now fully integrated with Oracle CRM On Demand. According to the company's news release on Market Watch, this allows businesses using Oracle CRM On Demand to access ZoomInfo's directory of 45 million business people and five million companies right from within their CRM system. As mentioned by the company in this Market Watch report, ZoomInfo integration enables Oracle CRM On Demand users to identify new leads, expand intelligence on existing customers, qualify prospects, and create highly targeted campaigns.
"ZoomInfo sources data from both the business web and a growing community of active users, capturing in real time more of the dynamic business info that other intelligence providers miss. Every month, the company adds 800,000 new people profiles and updates more than two million existing contact records. ZoomInfo's integration of multiple data sources, combined with robust deduping capabilities, enables the company to provide sales and marketing professionals with accurate and up-to-date information for all their prospecting and lead nurturing needs. Together, ZoomInfo and Oracle CRM On Demand provide a centralized platform for aligning marketing and sales teams by leveraging a single data source across the organization."