Salesforce CRM Customers Want Accounting Integration

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According to a new FinancialForce.com survey, businesses want integration between Salesforce CRM and finance apps.

A recent survey conducted by FinancialForce.com suggests that the majority of surveyed Salesforce CRM users are fed up with the lack of integration provided by popular financial and accounting solutions, including QuickBooks and Sage. As mentioned in this Market Wire press release, some survey participants must continue to use manual entry in salesforce.com due to the lack of financial and accounting integration.

"Professionals from more than 200 small-to-medium-sized businesses (SMBs) in North America described the biggest challenges with their current accounting solution in the survey. Of those who used QuickBooks or Sage and Salesforce CRM, 67% cited lack of CRM integration as their biggest headache.

"The survey was conducted by FinancialForce.com, developer of the only cloud accounting application built natively on the Force.com platform from Salesforce.com. Launched in 2009, Salesforce CRM customers including Telegraph Media Group, CyberSafe Limited and the Wi-Fi Alliance have deployed FinancialForce Accounting to replace their legacy accounting systems. FinancialForce Accounting shares Salesforce CRM's simple design and interface and provides a highly sophisticated financial management solution that scales from the smallest to the most complex multinational organization."

Read the Full News Release at Market Wire

  This article was originally published on Wednesday Aug 11th 2010
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