According to this year's Gartner Magic Quadrant for Sales Force Automation organizations invested close to $4 billion in sales force automation SFA in 2009. In this Destination CRM report, Salesforce.com (CRM) is the report's leader in both completeness of vision and ability to execute, for its continued innovation with Chatter and Force.com.
"In the analysis firm's evaluation of the SFA arena, research analyst Rob Desisto notes ongoing trends such as software-as-a-service (SaaS) and mobility are still driving a market that revolves around traditional goals. 'The focus of SFA deployments continues to be on core functional capabilities for accounts, contacts, opportunities, selling processes, and sales operations,' he writes. Still, he adds, integration of social elements is emerging as a necessary SFA capability."