A new Microsoft (NASDAQ: MSFT) survey indicates that seven out of eight companies now have some kind of official customer relationship management (CRM) system. As mentioned in this report covering the survey on ThePost.ie, Irish companies doo realize they need to manage customer relationships very carefully and that CRM systems help retain customers in the present sluggish retail environment.
"According to McNally, there are still firms for which CRM means keeping notes on scraps of paper. Companies, she said, had to stop regarding CRM as some sort of IT project that had nothing to do with sales and marketing.
"'What we say to members is that, if youre serious about your customers, you have to be serious about CRM too,' she said.
"Microsoft has produced a report into CRM usage in Ireland, containing contributions from Marketing Institute chief executive Tom Trainor, social media strategist Krishna De and others."