Sage to Launch New E-Marketing Tool

CRM v7.1 will include social media integration.

Sage is set to launch CRM v7.1 saying the product will include social media integration and mobile access that will create new levels of customer insight by giving marketers 24-hour access to business-critical information. As noted in this report on U Talk Marketing, Sage CRM v7.1 will also offer users flexible access to customer and prospect data, contacts and communications to enhance the customer experience and drive customer loyalty.

"The new e-marketing tool will also enable marketers to execute e-marketing campaigns and measure results without leaving the CRM system to automatically analyse effectiveness.

"David Beard, CRM Evangelist at Sage UK, said: “In a world where everyone is online, it’s more important than ever for marketers to understand the entire customer journey and use this information to enhance the customer experience."

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