Sage is set to launch CRM v7.1 saying the product will include social media integration and mobile access that will create new levels of customer insight by giving marketers 24-hour access to business-critical information. As noted in this report on U Talk Marketing, Sage CRM v7.1 will also offer users flexible access to customer and prospect data, contacts and communications to enhance the customer experience and drive customer loyalty.
"The new e-marketing tool will also enable marketers to execute e-marketing campaigns and measure results without leaving the CRM system to automatically analyse effectiveness.
"David Beard, CRM Evangelist at Sage UK, said: In a world where everyone is online, its more important than ever for marketers to understand the entire customer journey and use this information to enhance the customer experience."