Unfortunately, companies have been left in the dark as to how to implement a successful CRM initiative into their existing plans. At Frost & Sullivan's Second Annual Customer Relationship Management Conference & Exhibition, taking place Jan. 21-25, 2001 in Scottsdale, Ariz., attendees will be privy to the latest techniques and tips that companies have used to reinvent themselves.
Cisco has seen the benefits of a CRM-based strategy firsthand. By reinventing its organization to encompass its varied customer base, Cisco has been able to lead in nearly all technology sectors it competes in. Karthik Krishnamurthy, manager of Customer Care and eCommerce will present the CRM model that Cisco has used to reinvent its company culture and increase sales in the process.
CRM strategies require complete audits of current organizational practices. Jerry Moe, Global CRM manager for Dow Corning will expose how companies must re-evaluate their customers, their needs and how their organizations currently handle their business relationships .
Complete access to customer information is a vital part of a complete CRM adoption. Julie Pederson, Strategic Marketing Programs manager for Palm explains how an evolved sales force automation platform allows your sales team unparalleled customer information and support capabilities. Attendees will discover that the future of CRM will allow your organization to always be able to know your customers' habits, needs and wants at all times.
As the global markets become more and more complex, the same rules still apply...give your customers what they want and they will come. At Frost & Sullivan's Second Annual Customer Relationship Management Conference & Exhibition, attendees will learn that CRM opens new doors to remain competitive.
Who Should Attend:
CEOs, Presidents, & Directors
Business Development Professionals
Strategic Planning Professionals
Global Sales Management
Information Management Professionals
Market Research Management
For a full conference brochure please visit http://www.frost.com/conferences/CRM.
Registration: Bruce Hirsch 212/652-2749, firstname.lastname@example.org.
Online Registration: http://www.frost.com/conferences/CRM.
Sponsorship/Exhibition: Gary Robbins, 212/652-2749, email@example.com
Press Passes, Media Inquiries: Erika Brown, 212/652-2705, firstname.lastname@example.org