The new modules expand Internet and telephony capabilities that enhance the multi-channel customer contact management and reporting system.

COLUMBUS, OH--Astute, Inc., a provider of eCRM solutions, announced five new modules for its flagship product, PowerCenter. The new modules expand the Internet, telephony and reporting capabilities of PowerCenter, which is used by companies such as McDonald's, Michelin and Kroger.

The new PowerCenter modules were introduced to enhance the user's ability to process e-mail, use their web site for interactive customer management, decrease response time to customer inquiries, and increase the use of one-to-one marketing.

Astute's president and CEO, Joe Sanda, says the enhancements came about due to the rapid acceptance of PowerCenter, the rise in use of the Internet for customer interaction and the increased use of one-to-one marketing by businesses. "Companies are now realizing that managing their customer relationships from every aspect of the organization can increase revenue. PowerCenter provides a powerful, flexible tool for managing and reporting on customer interactions through all channels," Sanda said.

The five modules include PowerCenter Email, PowerCenter FAQ, PowerCenter Chat, PowerCenter Interaction, and PowerCenter Business Intelligence.