The companies say the partnership will provide companies with consulting expertise and software applications for increased sales productivity.

ATLANTA--Ockham Technologies, Inc., a sales management automation (SMA) firm, has announced a partnership with Nextera Enterprises, a global consulting firm offering end-to-end Customer Relationship Management and Human Capital Management solutions, including developing and implementing sales and marketing strategies. The companies say the partnership will offer customers a powerful solution to sales management by integrating Nextera's CRM strategies and process design with Ockham's Web-native tools for improved decision capability, resulting in a consistent management process and increased sales productivity.

"Nextera's expertise in sales force effectiveness and motivation will be carried through in Ockham's applications for sales management," said Mike Meisenheimer, chief product strategist for Ockham. "For example, Nextera may work with a company to design a new quota setting process as part of a broader CRM initiative, then Ockham's SRQuotas application will be installed and used to automate this new process. This allows the new process to be quickly instituted throughout the company to drive consistency and more effective quotas."

"Ockham's groundbreaking applications offer depth in Sales Management to support a company's integrated CRM program," said Renetta Haas, managing director of Nextera's CRM Solutions Group. "Our integrated approach to CRM is supported by our `best of breed' capabilities in sales force effectiveness, market and channel strategy, marketing analytics and human capital management with cutting-edge technology solutions, like those offered by Ockham. The Ockham tools offer functionality that is not readily available by the major CRM suites, just as Nextera offers consulting services that are not readily available by the major players. This partnership provides our companies and our clients with innovative sales strategy capability communicated and sustained by a powerful sales management application."