Worldtrak says 5.0 includes significant upgrades to the Worldtrak customer support module and Outlook interface, and features the addition of the Worldtrak data exchange module and Worldtrak Server security capabilities.
According to Worldtrak, this will reinfore their focus on end-user adoption and rapid implementation and strengthen the company's position as the industry's only provider of a scalable eCRM solution that is native to Microsoft Outlook.
"It's imperative for companies to have a CRM solution that is easy to integrate and that an organization's salespeople will readily adopt," said Harry Watkins, senior analyst for Aberdeen Group. "Worldtrak's Outlook-native solution sets them apart from others in the CRM space because it reinforces the Microsoft technologies many companies utilize and is built within a system many front-line salespeople already know how to use."
Worldtrak says 5.0 will continue to deliver a complete range of eCRM functions, including sales and marketing, customer service and e-commerce, and that the solution can be scaled to meet the needs of entire organizations, sales teams or individuals.
"We're excited to bring Worldtrak 5.0 to market at a time when organizations are demanding an eCRM solution that can be configured to meet their unique needs and will actually get used by end-users," said Don Slusarski, chief executive officer for Worldtrak. "Our continued success proves that Worldtrak has become the de facto eCRM solution for companies utilizing Microsoft technologies."
The company says Worldtrak 5.0 was built using core Microsoft technology, and is therefore fully compliant with Microsoft Exchange 2000, SQL Server 2000, BizTalk Server 2000 and Windows 2000.
For more information on Worldtrak, you can visit www.worldtrak.com.