Cap Gemini Ernst & Young, Xchange Team On Total CRM Solutions

by eCRMGuide.com Staff

Xchange says it has become a Preferred Partner for Cap Gemini Ernst & Young, who will train 150 consultants on implementing Xchange's software.

BOSTON-- Xchange, Inc., who say they specialize in turning customer relationships into profits, and Cap Gemini Ernst & Young, a management consulting and IT services firm, have announced an alliance to provide businesses with total CRM solutions. The company says these solutions help businesses earn increased profits from their customer base so that communications are timely, relevant, personalized, consistent, and delivered through the interaction channel most preferred by the individual customer.

Xchange says it has been designated a Preferred Partner for Cap Gemini Ernst & Young's CRM practice and that their product suite will form the core of Cap Gemini Ernst & Young's Real Time Marketing eCRM solution offering. Cap Gemini Ernst & Young says it will train up to 150 of its consultants to implement Xchange's industry-leading CRM software by the end of 2001, dedicate full-time salespeople to selling the solution, and co-market with Xchange.

"Cap Gemini Ernst & Young has a stellar reputation for the CRM consulting and implementation work it has performed around the world," said David McFarlane, president and COO of Xchange. "Further, our two companies share a unique philosophy: that businesses can improve the profitability of customer relationships by leveraging every customer interaction as an opportunity to learn more about the customer and earn more of their business. We look forward to working closely with Cap Gemini to bring the benefits of CRM to their global base of clients."

Cap Gemini Ernst & Young says that a survey, conducted by themselves and IDC, found that the number of CRM solution implementations is increasing rapidly. They say the survey shows that 44% of the enterprises interviewed already have CRM programs in an operational or production phase, 33% are in a planning or implementation phase, and 23% are in a study or evaluation phase of the project. According to Cap Gemini Ernst & Young, these results confirm that twice as many enterprises will use CRM within the next two years and that two out of three enterprises consider the Internet a key issue for a company's CRM strategy.

"The emergence of the Internet as a customer communications channel has caused companies to re-think their CRM strategies," said Paul Cole, global leader of Cap Gemini Ernst & Young's CRM Business Unit. "Because Xchange provides some of the industry's leading technology to help companies plan, coordinate and execute customer communications across online and offline channels, they are an excellent alliance partner for Cap Gemini Ernst & Young in addressing this lucrative market."

Xchange says their CRM solution consists of five components -- analytics, campaign management, emessaging, real-time channel synchronization and local-level marketing automation. They say this will enable businesses to identify profitable customer segments, drive timely, relevant communications across all customer channels, personalize offers in real time, and measure the results.

"Xchange technology will be integrated into our database marketing solution and featured as a key vendor in our Centric Group and Accelerated Solutions Labs throughout the country," continued Cap Gemini Ernst & Young's Cole. "This will enhance our capability to rapidly deliver cross-channel, customer-focused marketing solutions for clients through repeatable implementations of a pre-integrated, industry-proven technology."

  This article was originally published on Thursday Jan 18th 2001
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