Wheelhouse says the emergence of the Internet has dramatically affected marketing technology architecture as customers demand better and more personalized online and offline interactions. The companies will offer a presentation and discussion on how leading companies in their respective fields are deploying CRM systems to understand, analyze and communicate more effectively with their customers. They recommend that senior marketing professionals involved in leveraging the Internet and Internet technologies for multi-channel marketing initiatives attend one of the seminars.
The seminars will be held at the following locations:
- The Future of Financial Services CRM - New York, NY
Wednesday, February 21, 2001, 8:30 - 11:30 a.m.
Tribeca Grand Hotel
2 Avenue of the Americas
- High-Touch High-Tech - Santa Clara, CA
Thursday, February 22, 2001, 8:30 - 11:30 a.m.
The Westin, Santa Clara
5101 Great America Parkway
- Capturing the Audience One-to-One - Beverly Hills, CA
Wednesday, February 28, 2001, 9:00 - 11:30 a.m.
Le Meridien, Beverly Hills
465 South La Cienega Boulevard at Clifton Way
Those interested in attending can register at www.wheelhouse.com/seminars or call 877-721-6611.