Chordiant says Unified Rules is the first enterprise class, front to back office customer integration management application that provides real-time rules functionality. The company claims the new Rules capability in Chordiant v3.0 enables sophisticated customer management algorithms to be implemented by non-technical business users, decreasing the costs and increasing the response time for implementing complex, dynamic customer facing business processes.
The use of Chordiant Unified CRM solution v3.0 with new Unified Rules will enable companies to implement consistent business policies across multiple business divisions and customer channels, according to the company. It says Chordiant's Unified Rules uniformly delivers consistent offers and interaction with customers and increases customer revenues by guiding their customers to the appropriate cross-sell and up-sell processes.
According to Chordiant, Unified Rules allows business analysts to implement new or change existing business policies without the assistance of a technical code writing programmer. This capability is expected to reduce processing and implementation times for application changes. Chordiant says the reduced implementation time to develop the changes affects all touchpoints (Web, email, contact center, branches), thus there is also an increase in the accuracy of implementing change across the enterprise, which allows a company to be more responsive to customer and market trends. Additionally, the company says customizable business rule language feature allows the creation of business rules using terminology specific to an industry or a company, rather than the usual one-size-fits-all business rule language.
"Having consistent business policies leads to satisfied customers and ultimately results in an increase in its revenue," said Sam Spadafora, CEO of Chordiant. "We expect the Unified Rules Product to allow large corporations to more tightly integrate business rules with customer profile data, to provide a personalized experience regardless of whether a customer calls in, sends an email, faxes a request or visits a company's Web site."
Chordiant says Unified Rules v3.0 is available immediately as a component of Chordiant's Unified CRM infrastructure.