The partnership between financial printer and customized communication provider R.R. Donnelley Financial and Grafica.eCRM Corp., an enterprise customer relationship management advertising agency, will focus on supplying companies with solutions ranging from multi-channel, integrated marketing and advertising to customized, variable data printing with one-to-one and on-demand capabilities.
Grafica.eCRM's role will be to provide strategic advertising and marketing consulting; database reporting and analytics; and integrated campaign execution and ongoing management via every medium -- broadcast, direct mail, e-mail, wireless and the Web. R.R. Donnelley Financial completes this effective targeted communications circle, offering information and database management; content management and assembly; and digital output in a range of delivery solutions from traditional to Web-based, to ensure effective targeted communications within a closed loop process.
"Last century's business practices will not meet the challenges of this century's economy -- an economy that puts customers in charge of how companies communicate with them, which is at the core of effective CRM," said Debra Taeschler, president of Grafica.eCRM Corp. "Together Grafica.eCRM Corp. and R.R. Donnelley Financial will advance marketing communications and printing services beyond the limitations of yesterday's technology by delivering true CRM from touchpoint to bottom line."
R.R. Donnelley Financial is a business unit of R.R. Donnelley & Sons Company and an around-the-world and around-the-clock provider of financial printing and customized communications solutions for the capital market, investment management and healthcare communities.
Grafica.eCRM Corp. is part of GraficaGroup along with GraficaAdvertising Inc. and GraficaInteractive Ltd. The full, integrated suite of services offered by GraficaGroup includes strategic, integrated marketing planning and execution, traditional and interactive creative solutions, database and CRM services, Web site design, development and hosting, and public relations.