Salesforce.com Inks Biometrics Firm

by Natasha Gray

Identix Inc. deploys Salesforce.com's CRM solution to aid its acquisition of new business from security-conscious organizations.

Salesforce.com, a provider of customer relationship management (CRM) software, today announced that online solution has been deployed by Identix Inc. (NASDAQ:IDNX), an international biometrics firm providing fingerprint biometric authentication, security, and identification solutions.

Identix is using salesforce.com to help manage the increasing interest in its security products, by lowering cycle times on sales reporting.

The implementation took one month and was assisted by salesforce.com partner, Opscentric, which helped to configure the application to meet the business processes involved in selling Identix's solutions to government agencies and large security-conscious corporations such as airports.

Identix says it has already seen significant value from its centralized information repository enabled by salesforce.com, including improvements in measuring marketing expenditure, and identifying additional products and support services for customers.

"Before salesforce.com, we were not able to take full advantage of our customer, sales and marketing data," says Valerie Lyons, Identix executive vice president worldwide sales.

"Now we can have almost complete transparency into our selling, marketing and support processes, and we look forward to continuing to grow our use of the system to include similar insight along the entire distribution chain."

Says Marc Benioff, chairman and CEO of salesforce.com: "We are pleased to provide Identix with a powerful, scalable CRM solution to support the company's growth over the past four months,"

"With salesforce.com, Identix is able to excel at selling to organizations such as government offices and military agencies, while keeping hardware and software expenses out of its bottom line."

  This article was originally published on Monday Jan 28th 2002
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