Web analytics provider ClickTale has added a new feature called Side-by-Side Heatmaps to its software. The feature allows CMOs and marketers to simultaneously view two heatmaps that visually display every mouse move, click and scroll of website users. This enhances the ability to identify differences and potential improvements, which can help organizations save time and money in their analysis of website behavior.
"These new product capabilities of Side-by-Side Heatmaps give us remarkable insight into the changes that occur on our website so we are able to refine our website design according to what we learn from ClickTale," said Pamela Nathan, CEO of ClickTale customer Ecology Health Center.
Some suggested uses of the Side-by-Side Heatmaps: revealing the causes of why an A/B test succeeds or fails, and providing insights for future tests; understanding behavioral differences in different marketing campaigns in order to optimize marketing spend; and identifying bugs and glitches in different browsers and mobile devices.
"We are always striving to roll out new and innovative solutions for our customers," said Hadas Sheinfeld, ClickTale's VP of product management.
According to ClickTale's website, it has grown over 5,000 percent in the past five years, earning it a spot on Deloitte's Technology Fast 500 list for the EMEA region for 2013. Its customers include Target, Barnes and Noble, Lenovo and Walmart.