Insightly, a company that has the top-ranked customer management application in the Google Apps marketplace, has completed a $3 million financing round led by Emergence Capital Partners. The company, which makes a cloud-based product geared toward small businesses, plans to use using the funds to expand its service outside of the Google Apps platform.
"Small businesses around the world want CRM software that is easy to use, doesn’t require hours of training and fits their budget. Insightly’s simple user interface and freemium pricing model meets their needs perfectly," said Anthony Smith, CEO of Insightly, who said the company has experienced "massive growth" over the past two years.
According to the company, the Insightly customer management app can be accessed via a Web browser from any PC, laptop, smartphone or tablet. It helps users keep track of customer interactions and manage their leads, proposals, opportunities, projects and files.
Commenting on his company's investment, Emergence Capital Venture Partner Matt Holleran said, "The global small business CRM market potential is large, and it has never been well served."
Insightly recently made improvements and added new features to its app, all of which are detailed in a company blog post.
According to Insightly, more than 100,000 businesses use its software. Chances are good, of course, that some of them may not pay for the product. Insightly offers several different pricing plans for its software, ranging from free for up to three users to $299 a month for up to 200 users.