In an article presented on TMC Net, Forrester Research analyst John McCarthy speculated that by 2015, the enterprise application market could see $38 billion. This is based on a cost of $2.43 per app. In addition, services related to enterprise app development and deployment will be a $17 billion services opportunity and the combined spent on apps and services will be $54.6 billion a year.
"That should have implications for the way enterprise software gets sold as well, where the app store becomes the marketing platform, the sales channel and the fulfillment vehicle as well. Direct sales channels and channel partners should be displaced, to some extent, as a result.