Marketing, social marketing, and marketing software

After spending big in 2018 to acquire new technology, Adobe is now launching services …

At OpenWorld 2018, Oracle announced a series of updates and enhancements to its …

Adobe makes its second big acquisition of 2018, this time picking up the marketing …

Adobe CEO Shantanu Narayen outlines the success his company has had in the recent …

According to speakers at ITSMA Marketing Vision 2016, "digital marketing" is just …

Location-based technologies, mobility and targeted marketing are part of retailers' …

Evaluating sales enablement software? This buying guide has all you need to know.

Sales enablement software is getting lots of interest, thanks to pressure to boost …

Hadoop has been hamstrung by complexity, skills shortages and a lack of …

Swrve, a provider of marketing automation software, is the third successful startup for …

Shopping for predictive analytics software? Here are 10 vendors you should know.

Evergage's founder has his sights set on an IPO, thanks to a 'huge' market opportunity …

Predictive analytics is no longer the sole purview of data scientists.

Aligning marketing automation with a content strategy is just one recommended marketing …

Interested in marketing automation? (You should be!) Familiarize yourself with seven …