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Adobe Enhances Enterprise Application Services for Experience and Commerce Cloud
After spending big in 2018 to acquire new technology, Adobe is now launching services …
Oracle Brings Machine Learning Advancements to Enterprise Applications
At OpenWorld 2018, Oracle announced a series of updates and enhancements to its …
Adobe Acquiring Marketo in $4.75B Deal to Boost Experience Cloud Platform
Adobe makes its second big acquisition of 2018, this time picking up the marketing …
Adobe Continues To Grow Enterprise Applications Business
Adobe CEO Shantanu Narayen outlines the success his company has had in the recent …
The Red Herring of Marketing's 'Digital Transformation'
According to speakers at ITSMA Marketing Vision 2016, "digital marketing" is just …
On Way to Omni-Channel, Retailers Try Beacons and More
Location-based technologies, mobility and targeted marketing are part of retailers' …
Sales Enablement Software Buying Guide
Evaluating sales enablement software? This buying guide has all you need to know.
What Is Sales Enablement Software and Do You Need It?
Sales enablement software is getting lots of interest, thanks to pressure to boost …
Hadoop Evolution: What You Need to Know
Hadoop has been hamstrung by complexity, skills shortages and a lack of …
Startup Spotlight: Swrve's Marketing Automation
Swrve, a provider of marketing automation software, is the third successful startup for …
Predictive Analytics Software Buying Guide
Shopping for predictive analytics software? Here are 10 vendors you should know.
Startup Spotlight: Evergage's Personalization Platform
Evergage's founder has his sights set on an IPO, thanks to a 'huge' market opportunity …
Predictive Analytics Now Easier but Still No Cake Walk
Predictive analytics is no longer the sole purview of data scientists.
8 Marketing Automation Best Practices
Aligning marketing automation with a content strategy is just one recommended marketing …
7 Marketing Automation Companies
Interested in marketing automation? (You should be!) Familiarize yourself with seven …
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