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Newer Articles
Should Chief Digital Officer Lead Digital Transformation?
Companies ahead of the digital curve are more likely than their peers to have at least …
Marketing Automation's Star Is Rising
Unifying sales and marketing functions is a key marketing automation trend.
Act-On Intros Industry-Specific Marketing Automation Software
Customers using marketing automation software customized for industry verticals are …
Bringing Home the Beacon
'Companies are getting beacons out there as fast as they can,' says president of …
Should You Automate Business Intelligence?
Automating business intelligence is a great way for companies to increase the …
How Beacons Can Enhance CRM
Beacon technology has yet to take off in a big way, though it can help companies get …
5 Mobile Marketing Trends
Mobile marketing is undeniably hot. These five trends offer insight into mobile …
How to Get Funding for an Enterprise Mobile App
A mobile app offers so many benefits, you should have no problem getting it funded, …
Startup Spotlight: TinderBox's Sales Productivity Software
TinderBox does not want to be just another sales point solution. Its software addresses …
CRM Evaluations Not Thorough Enough?
A handful of CRM vendors dominate the market, so many CRM buyers conduct few product …
Startup Spotlight: Influitive's Advocacy Marketing Software
Influitive founder Mark Organ sold his first company to Oracle, but he plans to remain …
Bpm'online's CRM Update Puts Process First
CRM platform update includes guided field sales tools, along with ominchannel …
Analytics App Aims to Offer Better Marketing Visibility
Datameer app blends data from multiple systems to give marketers a better picture of …
DialogTech Measures Mobile Click-to-Call Marketing Activity
DialogTech's newest product helps companies track and control inbound marketing calls …
Startup Spotlight: Interana's Self-Service Data Analytics
Interana's specialty is analyzing raw event data, which the startup's founders believe …
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