Marketing, social marketing, and marketing software

Companies ahead of the digital curve are more likely than their peers to have at least …

Unifying sales and marketing functions is a key marketing automation trend.

Customers using marketing automation software customized for industry verticals are …

'Companies are getting beacons out there as fast as they can,' says president of …

Automating business intelligence is a great way for companies to increase the …

Beacon technology has yet to take off in a big way, though it can help companies get …

Mobile marketing is undeniably hot. These five trends offer insight into mobile …

A mobile app offers so many benefits, you should have no problem getting it funded, …

TinderBox does not want to be just another sales point solution. Its software addresses …

A handful of CRM vendors dominate the market, so many CRM buyers conduct few product …

Influitive founder Mark Organ sold his first company to Oracle, but he plans to remain …

CRM platform update includes guided field sales tools, along with ominchannel …

Datameer app blends data from multiple systems to give marketers a better picture of …

DialogTech's newest product helps companies track and control inbound marketing calls …

Interana's specialty is analyzing raw event data, which the startup's founders believe …