With Cyber Monday over and the final stretch of December ahead, online merchants are officially in the count-down to the holidays. To help, Ecommerce-Guide.com spoke with Luc Vezina, head of marketing at Campaigner, to find out what Web shop owners should be doing during the month of December as part of their overall holiday promotional plans.
In December, you will really want to pick up the pace as we get closer to the final shopping days. Normally, subscribers might start clicking their spam button due to the frequency of some e-mail newsletters, but for online vendors, this month is the one time of year when you can send more e-mails out and not get blacklisted by subscribers. Right now subscribers really want those promotions and shopping deals. In December, you should focus less on branding and more directly on products in your inventory.