Business analytics software provider, SAS, is acquiring Assetlink, a marketing resource management (MRM) company. As mentioned in the news release on the SAS website, the acquisition will combine SAS Customer Intelligence offerings with Assetlink's leading marketing resource management solutions into an integrated marketing management platform will make it easier for marketers to plan, create and optimize marketing programs.
"The integration of SAS with Assetlink is a boon to customers already using SAS in the marketing department. Marketing organizations are increasingly challenged to execute more sophisticated marketing programs while holding staffing levels flat. Assetlink brings needed workflow management across multiple channels to help marketers avoid potential bottlenecks. With Assetlink, SAS helps manage and optimize marketing operations through more efficient asset management, increased measurement capabilities and improved financial reporting."