A Mile-High Marketing Agreement

by Beth Cox

American Airlines inks deal with FTD.com to let frequent fliers and flower buyers earn mileage points for their e-commerce purchases.

FTD.com signed a multi-year partnership deal with American Airlines to offer both FTD.com and American Airlines customers frequent flier miles for purchases online.

Customers will receive 10 American AAdvantage (the airline's frequent flier program) miles for every dollar spent on flowers and specialty gifts at FTD.com. Financial arrangements between the companies were not disclosed.

The deal provides FTD.com with the ability to market to more than 43 million new consumers.

FTD.com will execute e-mail and direct marketing campaigns to its existing customer database, and will send newsletters and inserts to American's customer base of 43 million members. American also will promote FTD.com to its customers through mailings and other channels as one of its preferred marketing partners.

FTD.com is an Internet and telephone marketer of flowers and specialty gifts that was founded by FTD, the world's largest floral services organization. FTD itself was founded in 1910 as "Florists' Telegraph Delivery."

American's AADVANTAGE travel awards program began in 1981 with 283,000 members and now has about 43 million members nationwide.

  This article was originally published on Monday Jun 18th 2001
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