Vovici has announced the latest release of Survey Workbench, designed to enhance the respondent experience through rich, interactive customer experience and enhanced social media support. As noted in the company's news release statement on Business Wire, its enterprise feedback management (EFM) solution is now able to publish surveys to Twitter, LinkedIn and Facebook to facilitate an integrated and managed feedback experience through social media .
'In June 2010, Gartner released its 'Magic Quadrant for Social CRM' report which responds to the growing interest and investment in social applications to support sales, marketing and customer service business processes. The report highlights how the alignment of survey and CRM allows businesses to perform more holistic customer analyses, and the importance of built-in workflow and business rules that can be tailored to the needs of individual teams, departments and businesses. According to the report, Vovici is placed as a niche player for its completion of vision and ability to execute in social CRM capabilities.
"A single solution for enterprise feedback, Vovici continues to provide organizations flexibility in how they consolidate, interpret and react to customers, employees and partners, allowing business to adapt to changing needs."